Buying Pattern Prediction
From Computer Laboratory Group Design Projects
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Client:Wing Yung Chan, The Hut Group <wingyungchan@gmail.com>
Online retailers face the interesting challenge of trying to understand a potentially large and unknown customer base. Once a customer has bought a product from a site, we'd like to know what they'll likely buy next and importantly, WHEN. This project is to build a Machine Learning system that can use the historic behaviour of hundreds of thousands of customers (anonymised) to predict how new customers to the site will behave.
The dataset will be taken from a collection of popular and diverse websites that belong to The Hut Group. Proposed sites include MyProtein, LookFantastic and IWantOneOfThose.
