Understanding viral video

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This research project by PhD student Dominic Yeo was supervised by David Good and examined by Alan Blackwell.

It involved a detailed analysis of the audience for a specific YouTube video - the Hong Kong "Bus Uncle" - investigating its social context, and relation to other media forms.

Retrieved from "https://wiki.cam.ac.uk/wiki/crucible/index.php?title=Understanding_viral_video&oldid=735"