Retail Category Mapper: Difference between revisions
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Ecommerce retailers face a seemingly insurmountable barrier to being able to fully automate their online marketing activity. Many marketing channels, such as price comparison sites Google Shopping and Kelkoo, or marketplaces eBay and Amazon, require formatted product data, but each has its own format. Most retailers struggle to adapt their product data to these many distinct formats. This problem manifests itself mostly in the process of product category mapping: that is, the mapping of a retailer's list of product categories onto a different category taxonomy. This is an issue that has caused problems for some of the world's largest ecommerce companies | Client: Leigh Simpson, [[Fusepump]] <leigh.simpson@fusepump.com> | ||
Ecommerce retailers face a seemingly insurmountable barrier to being able to fully automate their online marketing activity. Many marketing channels, such as price comparison sites Google Shopping and Kelkoo, or marketplaces eBay and Amazon, require formatted product data, but each has its own format. Most retailers struggle to adapt their product data to these many distinct formats. This problem manifests itself mostly in the process of product category mapping: that is, the mapping of a retailer's list of product categories onto a different category taxonomy. This is an issue that has caused problems for some of the world's largest ecommerce companies. The aim of this project will be to develop an ecommerce-optimised tool that uses heuristic or statistical algorithms to takes an unmapped category (and potentially other product information) and output a proposed mapping and confidence level. A user interface will need to be created to allow human users to view a list of mappings by confidence level, make manual corrections to mappings, add to the training set, and view the progress of the mapping. | |||
As an example, this [[bicycle retailer example]] | As an example, this [[bicycle retailer example]] | ||
https://wiki.cam.ac.uk/cl-design-projects/Bicycle_retailer_example | https://wiki.cam.ac.uk/cl-design-projects/Bicycle_retailer_example | ||
should be mapped to categories in http://www.google.com/basepages/producttype/taxonomy.en-GB.txt | should be mapped to categories in http://www.google.com/basepages/producttype/taxonomy.en-GB.txt | ||
Latest revision as of 18:50, 15 November 2014
Client: Leigh Simpson, Fusepump <leigh.simpson@fusepump.com>
Ecommerce retailers face a seemingly insurmountable barrier to being able to fully automate their online marketing activity. Many marketing channels, such as price comparison sites Google Shopping and Kelkoo, or marketplaces eBay and Amazon, require formatted product data, but each has its own format. Most retailers struggle to adapt their product data to these many distinct formats. This problem manifests itself mostly in the process of product category mapping: that is, the mapping of a retailer's list of product categories onto a different category taxonomy. This is an issue that has caused problems for some of the world's largest ecommerce companies. The aim of this project will be to develop an ecommerce-optimised tool that uses heuristic or statistical algorithms to takes an unmapped category (and potentially other product information) and output a proposed mapping and confidence level. A user interface will need to be created to allow human users to view a list of mappings by confidence level, make manual corrections to mappings, add to the training set, and view the progress of the mapping.
As an example, this bicycle retailer example https://wiki.cam.ac.uk/cl-design-projects/Bicycle_retailer_example should be mapped to categories in http://www.google.com/basepages/producttype/taxonomy.en-GB.txt
