Fusepump

Contact: Lauren Dawe (lauren.dawe@fusepump.com)

Suggestion:

"Ecommerce retailers face a serious barrier to being able to fully automate their marketing activity. Many marketing channels require formatted product data, but crucially each has its own format which most retailers do not have the ability to support. This problem manifests itself mostly in product category mapping, an issue which has caused problems for some of the world's largest companies.

You will need to make a machine learning tool that uses rules to take an unmapped category, and output a mapping based on a confidence level that can be used in marketing channels. Alongside this, a user interface will need to be created to allow human users to make manual interventions to mappings, show all mappings by confidence levels and allow additional information to be added to the training set. "