Real Life Arabic

Client: Saussan Khalil, Kalamna <smk58@cam.ac.uk>

Literacy is a major problem for young people in North Africa. The Arabic at the mosque is like an Italian learning Latin, and Duolingo doesn’t connect to newspapers and work opportunities. They need a language learning app that enriches their lives with “kalamna” - the Arabic for “our words”. Your task is to design an app with motivating game functionality that connects to that Arabic needed in real life.