Campy Bird

Client: Gerard Hester, Morgan Stanley <Gerard.Hester@morganstanley.com>

Flappy bird is possibly the least intelligent video game ever made. But similar game mechanics could perhaps be used to automatically acquire more useful habits, for example if a whole class full of kids learns to take correct actions together, as part of a class activity. Your task is to design a whole-class education app, in which the players can only finish if everyone learns together how to avoid infection from campylobacter - a bacterium commonly found in the food chain that causes 22,000 hospitalisations and 110 deaths in the UK each year. The whole class has to guide a new-born chicken as it travels from farm to fork, taking rapid decisions based on what they have learned. One wrong step by any pupil, and campy bird will educate the whole class further. Think hard about motivation, or else the result may not be as entertaining as we hope!

Originally suggested by Andrew Grant, Vet School,